Palette (formerly known as MeToo) is an AR assisted menu enhancing app aimed to ease the food selection process by 3D visualization of the food using Augmented Reality. The app not only satisfies one's curiosity regarding new food but also provides them relevant insights.
User can interact and view the 3D food visuals from any place including the eatery itself.
The app is used by two audiences:
- Customers: to visualize the food they want to order,
- Eateries: to make their food more accessible to the customers by uploading pictures in the database of the application. And the application then turns them in an interactive 3D AR model.
Three of us in the design team share diverse cultural background. We arrived NYC for the first time as part of our education. While each of us being curious and always exploring the city, we faced a common problem. Most of the time we end up in a eatery that looks great, but due to the cultural and language barrier we end up ordering food that we do not like or it does not match our expectation.
That is when we as a team decided to cater to this issue. Also upon inquiring around, we found many people in similar situation. So we decide to build an application that allows customers to visualize and interact with the food using AR technology. And the plus point is it can be done while being at the restaurant or at any other location. So one may access the food before even going to the eatery.
The app is aimed to bridge the gap between customer and eatery owners, allowing room for more satisfaction and better business.
Teamwork with Brandon Palmer and Kuldeep Gohel